For sellers

AI product video for marketplace cards

Product video in Solistra is a 5 to 10 second clip that an AI model makes from a product photo: the product spins, the camera orbits it, or it appears in hands and in a scene. It works for Wildberries and Ozon cards, vertical video and Shorts.

Updated

Make a product video

Why a card needs video

A photo shows one side of a product. Video shows shape, volume, texture and how it looks in motion. The Wildberries help center notes that video lets shoppers see the product from every side and helps the card stand out in the catalog.

Shooting video for every SKU is expensive. In Solistra the video is made from the photo you already have in the card.

What you can make

  • Product rotation on a podium or a plain background
  • Camera orbit, push in and pull out to details
  • Product in a scene · kitchen, bathroom, outdoors, tabletop
  • Hands with the product · unboxing, opening, applying
  • Fabric in motion · a dress in the wind, folds, sheen
  • A transition from first to last frame, such as packaging to product

How to make a video from a photo

Open Video and upload a product photo. It becomes the first frame. Describe one action or choose a camera preset: push in, pull out, orbit, tracking shot, drone rise, handheld or dolly zoom.

Pick a model and duration and check the credit price on the button. The server shows an estimate of generation time before you start. Download the result or rerun it with different settings.

Which model to use

In Solistra, Kling, Veo, Seedance, Hailuo and Wan turn photos into video. Capabilities and prices for each model are listed in the catalog.

TaskTry
Smooth rotation and precise cameraKling 3.0
A clip with soundVeo 3.1
A dynamic scene with several shotsSeedance 2.5
Lively facial expression and human motionHailuo 2.3
Animating a photo from one promptWan 3.0

Formats for marketplaces

Vertical video, VK Clips and Shorts use 9:16. For Wildberries autoplay video the WB help center lists a 3:4 ratio with an 810 × 1080 frame. Available formats depend on the model and are shown in the settings before you start.

The Wildberries help center also says one video can be added per product. Check Ozon video requirements in your seller account.

Keeping the product accurate

The model invents the motion, so small text and logos on packaging can blur. To avoid that, use a sharp photo without strong glare, describe one action at a time and choose calm camera motion for products with lettering.

  • A photo on a plain background with nothing extra
  • The whole product large in the frame
  • One action per prompt, not a chain of events
  • A gentle orbit instead of fast moves for packaging with text

Video for social media

The same video works for promotion: the vertical version goes to VK Clips, Shorts and Telegram. In Integrations you can connect VK Video, YouTube and a Telegram channel and publish clips from Solistra.

Frequently asked questions

How long is a product video?

Usually 5 to 10 seconds. Available durations depend on the model and are shown in the settings.

Do I need source footage?

No. One product photo is enough, it becomes the first frame of the video.

What format does Wildberries need?

The WB help center lists a 3:4 ratio and an 810 × 1080 frame for autoplay video. Check the current requirements in your seller account before uploading.

How much does a video cost?

The credit price depends on model, duration and resolution and is shown on the button before you start.

Will the logo get distorted?

Fast motion can blur small text. Choose calm camera moves and a sharp source photo.

Sources

  1. Автозапуск видео в карточке товара и каталоге · Wildberries · справка для продавцов
  2. Как улучшить фото и видео в карточке · Wildberries · справка для продавцов
  3. Фото товаров: правила, рекомендации и частые ошибки · Wildberries · справка для продавцов