Guides

AI product photos for Wildberries and Ozon that keep your listing safe

An AI product photo for a marketplace is a shot of the real product where AI changes the background, scene, lighting or model while the item itself, its shape, color, logo and labels stay exact. It saves a photo shoot without misleading buyers, which means fewer returns and complaints.

Updated

Open Cards

The main rule: the product stays real

Russian consumer protection law requires sellers to give necessary and reliable information about a product, and buyers read listing photos exactly as that. If the picture shows a different shade, different hardware or an extra detail, returns, low ratings and complaints follow, and the listing suffers.

So AI should work on the surroundings, not the product. Photograph the real item and let AI handle the scene, background, light and presentation.

What you can and cannot change

Keep a simple split in mind. Everything the buyer gets in the box must match the photo.

Fine to changeDo not change
Background, interior, seasonal sceneShape, size and proportions of the product
Lighting, shadows and reflectionsColor and shade, material and texture
The model wearing the itemLogo, label and printed text on the product
Props around the productWhat is included · show only what ships in the box

Shooting the source photo

The cleaner the source, the less the model has to invent. A phone and a window with diffused light are enough.

  • The whole product is in frame and in focus, with no cropped edges
  • Even diffused light with no glare on the label
  • A plain background that is easy to remove
  • Several angles for three dimensional items
  • Color checked against the real item on screen

Prompts for scenes and models

The edit formula is the same as for any photo: what to change, how, and what to keep. List the important product details explicitly, since a generic "keep the product" works worse. For clothing on a model, check seams, fit and fabric texture.

  • "Place the jar of cream on light travertine, soft morning light from the left, a gentle shadow. Keep the jar shape, lid color and label text unchanged"
  • "Put the backpack in an autumn park, on a bench, leaves on the ground. The color, straps, zippers and logo of the backpack stay the same"
  • "Show this sweater on a young woman in a bright studio, waist up. Knit, color and sleeve length exactly as in the product photo"

Labels and infographics without distortion

Image models still mix up letters, especially in small Cyrillic text. A garbled label looks like a counterfeit and makes buyers suspicious.

Generate only the background and scene, and add text and infographics as a template layer in the design editor. That keeps specs, sizes and names accurate to the character.

Marketplace requirements

Wildberries and Ozon publish photo requirements in their seller instructions: formats, sizes, number of images and rules for the main image. They change regularly, so check the current version in your seller account before uploading.

Whatever the marketplace, the main image should show the whole product clearly, and extra images should cover details, what is included and the product in use.

How to do it in Solistra

Cards change only the photos in a marketplace listing. Prices, stock, descriptions and orders are never read or touched.

  • In Photo Studio, remove the background, pick a scene and apply the style to the whole series
  • Resize for Wildberries and Ozon with one click
  • Open Cards and connect your seller account by API, or upload an export file with no keys
  • Choose a mode: replace all photos, append to the end or replace only the main image, then check the status

Frequently asked questions

Can I generate the whole product with AI?

It is not a good idea. A generated product almost always differs from the real one in details, which leads to returns and complaints. Shoot the real item and change only the scene.

Will AI photos lower my listing rating?

Ratings and moderation follow each marketplace’s rules. The risk comes from photos that do not match the product and from garbled text. Keep the product exact and check the seller instructions.

Do I need an API key to upload photos to listings?

No. The file mode works without keys: a Wildberries export or Ozon template goes in, and a ready archive of photos comes out.

Can I restore the previous listing photos?

Yes. The previous photo set is kept in the history and can be restored.

Sources

  1. Закон РФ «О защите прав потребителей», статья 10 · КонсультантПлюс
  2. Image prompting guide · OpenAI
  3. Editing with a single reference · Black Forest Labs
  4. Image generation with Gemini (Nano Banana) · Google AI for Developers